Why hiring a Freelance Digital Marketing team makes a lot of sense

What is digital marketing?

Digital Marketing is marketing based on digital technologies that emerged over the last two decades — the internet, computers and mobile phones. Ever since the dot com boom, old school marketing has progressively lost ground to digital marketing — each year, there are more companies turning toward digital channels to promote themselves, while print and regular marketing channels are seeing a downturn. A digital marketing campaign run by in-house staff might be prohibitively expensive, but a freelance team could do the same job for you at a fraction of the price.

Disadvantages of hiring an in-house team

Just as digital technologies have changed the face of the marketing industry, traditional hiring practices are set to undergo a marked transformation with the emergence of a vibrant freelancing industry. According to an estimate by Peerism, freelancers could represent 80% of the global workforce by 2030. The reasons for a bleak outlook as far as traditional hiring practices are concerned are quite clear — they are cumbersome, expensive and time consuming. Let us delve a bit deeper into these reasons.

I. Too cumbersome

In order to run a digital marketing campaign in-house, you will need to hire a range of talents — a marketing specialist, a social media marketer, graphic designers, content writers and have them work together as a team.

Just having a team this big will present problems of its own — ‘where do you house them?’, ‘will they gel well with each other?’, ‘how can you ensure that productivity across the team remains high?’ etc.

II. Expensive

According to Harver.com, the average cost-per-hire in the United States was $4,129 in 2017, meaning that on average a company spent that amount hiring each of its employees. Apart from hiring costs, as a business owner you will incur further expenses — training, paid leave, insurance and other such benefits which might be mandatory.

III. Time consuming

According to Jobvite’s 2018 Recruiting Benchmark Report, it took an average of 38 days to hire an employee. It is also estimated that a new hire will function at only 25% productivity during the first month and can take over three months to reach the optimal level of productivity after being hired.

The Benefits of hiring a freelance team

Considering the many disadvantages of hiring a regular in-house team to conduct your digital marketing activities, it makes great sense to look at why a freelance team might be good for you. For each of the hindrances mentioned above, you will find a corresponding convenience when you switch to the freelance industry.

1. Hire and fire

You are at complete liberty to hire fresh talent, or to let go of people on your payroll currently with immediate effect. Freelancers are not subject to lengthy hiring procedures or notice periods. This gives you the wonderful ability to upscale or downscale your team as and when the need arises, all the while keeping your costs down to a minimum.

2. No need for training

You do not have to worry about training your staff because freelancers are already in possession of the very skills that you need at that moment. You will be saving on training costs, as well as time spent on training your employees.

3. No need for employee benefits

You’re not going to be spending on miscellaneous expenses or on employee benefits or paid leave or insurance as you would with a full-time hire. With a freelancer, you are only paying for the hours they spend working on your project, and only for the amount of work completed.

4. At least 50% cheaper

Freelancers tend to be significantly cheaper than full-time employees. A full time employee will make you incur hidden costs of recruitments, training, taxes, employee benefits, vacations, meetings, distractions, office space and equipment. Instead, you could be paying on a per hour or a per project basis if you chose to work with a freelancer.

5. Work is channelized and completed faster

When working with a large team as mentioned earlier in this piece, a lot of time is invariably spent channeling work in a linear fashion, creating standard operating procedures and ensuring that processes are followed correctly. With a freelance team, however, there is no need to create frameworks around how work processes should unfold.

How Taxolawgy can help

Taxolawgy is one of the leading freelance platforms that can help you source experienced, expert freelancers from around the world if you are a client looking to hire, or, help you find a freelance role that fits your skills if you are an expert looking for a job.

Freelance platforms are estimated to provide over 73% of all freelance jobs to those seeking such jobs. A vast majority of skilled experts are available on a site like Taxolawgy and there’s a great chance you will find the talent you’re looking for.

At Taxolawgy, we believe in openness and will be happy to connect you with the freelancer of your choice. So what are you waiting for? Register now on Taxolawgy.com!